This summer, with adidas, we had the chance to dive into the personal lives of Antoine Dupont, Nikola Karabatic, Mélanie Jesus Dos Santos, Sasha Zhoya, Shirine Boukli, Alexandra Nouchet, Vincent Milou, and Estelle Mossely, and to immerse ourselves in their own Backyard.
A true source of inspiration for all of us to, like these athletes, disarm the pressures we face and remove the obstacles that hold us back.
'YOU GOT THIS' is the motto of this campaign.
A true source of inspiration for all of us to, like these athletes, disarm the pressures we face and remove the obstacles that hold us back.
'YOU GOT THIS' is the motto of this campaign.
CONTEXT
Design the French version of adidas' global campaign for Paris 2024 – whose theme is the disarming of pressure - in collaboration with 7 French athletes.
OUR ANSWER
With our good knowledge of the world of sport and especially of the French athletes of the Team adidas Paris 2024, we have opted for a quasi-editorial approach to the global theme of the campaign by exploring the “Backyard” of each athlete in the most intimate and realistic way possible, all through a realisation attached to the natural and its aesthetic.
Design the French version of adidas' global campaign for Paris 2024 – whose theme is the disarming of pressure - in collaboration with 7 French athletes.
With our good knowledge of the world of sport and especially of the French athletes of the Team adidas Paris 2024, we have opted for a quasi-editorial approach to the global theme of the campaign by exploring the “Backyard” of each athlete in the most intimate and realistic way possible, all through a realisation attached to the natural and its aesthetic.
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