CONTEXT
Celebrate the historic partnership between BNP Paribas and Roland-Garros — and this year, more specifically, 25 years of the brand’s support for the ball kids.
OUR ANSWER
A 360° communications campaign featuring, on TV, a major fiction film narrating a tender tennis love story between two ball kids; and on social media platforms, the 'Ball Kids Academy' — a web reality show offering a live, behind-the-scenes look at the daily lives of six real tournament ball kids, on and off the courts.
Celebrate the historic partnership between BNP Paribas and Roland-Garros — and this year, more specifically, 25 years of the brand’s support for the ball kids.
A 360° communications campaign featuring, on TV, a major fiction film narrating a tender tennis love story between two ball kids; and on social media platforms, the 'Ball Kids Academy' — a web reality show offering a live, behind-the-scenes look at the daily lives of six real tournament ball kids, on and off the courts.
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