The leading European underwear brand decided to launch DIM SPORT, its Sportswear brand in January 2018.


WILLIE BEAMEN has worked with DIM for 5 years in all its sports-related campaigns, and in particular on the DIM Team content with rugby players.

As part of the launch for DIM Sport, we recommended 2 swimming icons, Laure and Florent Manaudou, reunited for the first time to promote the brand’s values.

The agency’s role was also to define the strategy, the graphic style guide and the communication angle. After this, we produced all the print (trade/media) and digital (web site, social media) content used by the brand.