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For their first collaboration, WILLIE BEAMEN worked with the VERONA Group’s chain of athletic training studios to redefine its strategy and create their new campaign.

CONTEXT

Episod (the VERONA group’s athletic training studios) was looking to redefine its brand strategy and refine its range of services as it relaunched the brand and opened its new Hub in Place de La République, Paris.

THE SOLUTION

WILLIE BEAMEN created the new strapline, ‘SHAPE YOUR STORY,’ which is also the name of the new campaign, whose watchwords are performance, support, surpassing yourself, professionalism and results.

In order to highlight the complementary nature of the sports facilities at EPISOD, WILLIE BEAMON produced one 65-second brand film broadcast in cinemas and 6 specific mini 15-second films showcasing each sport. They notably highlight the quality and professionalism of the coaches who offer personalised training services.

WILLIE BEAMEN also designed and created 7 campaign visuals for EPISOD: 1 key brand visual and 6 visuals depicting the 6 sports to appear on social media and on for a poster campaign in the Paris metro.

The shoot features the EPISOD trainers

RESULTS

Press coverage:

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