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LIDL has been a partner of the French National Handball Team since 2012, and has officially become as of 2016 the main sponsor for the French championship league.

To celebrate the occasion, the competition has been renamed LIDL STARLIGUE.

BACKGROUND

LIDL has always emphasized the importance of eating well, and therefore decided to center its new campaign around it.

OUR ANSWER

LIDL unveils its new digital communication campaign, imagined and put together by WILLIE BEAMEN, centered around a very specific topic: healthy eating.

Indeed, the brand wants to teach parents that eating healthy does not have to be expensive. This topic is brought on through a web-serie made of 4 episodes, in which plays French handball icon Nikola Karabatic.

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