For the 2022 - 2023 season, Olympique Lyonnais is renewing its DNA: be proud of the Lyon’s people.


With WILLIE BEAMEN, the club is launching a subscription campaign that reinstates OL in the heart of the city and its supporters, with a unifying signature: Lyonnais, lions-nous.


In the hearts of the Lyonnais: for this communication, WILLIE BEAMEN imagined a print campaign paying tribute to Lyon's supporters, by making the "gônes" -gamins in Lyon slang- the real actors of their city's.
In the heart of the city: launched on 28 May and running throughout the summer highlights the most emblematic districts of the City.
The campaign is also relayed on social via a targeted media campaign and a 30s digital film, a real tribute to the support of the people.

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