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As an official partner of Roland-Garros for now 35 years, Peugeot innovates to remain at the center of the tennis tournament, happening in Paris from May 26th to June 9th 2019.

BACKGROUND

Peugeot puts out new communication campaign for the start of Roland-Garros, aiming to familiarize the public with the electric strategy of the brand.

OUR ANSWER

Whether you are watching it from your home screen or on the court ones, the car brand chose to join forces with 3 key tennis players for an electric campaign that is bound to get your attention. Alexander ZVEREV, Lucas POUILLE and Pablo CARREÑO BUSTA all play a role in putting the spotlight on Peugeot’s new all electric model, the 208.

The campaign, created to complete the two previous ones “Next generation & New Sensation”, seeks to normalize the idea of having an electric vehicle, as it follows 3 athletes in daily activities like never before seen.

Directed by James F. Coton, the short clip was filmed like a music video, using the codes of the youth and the younger generation. The film stands out for its visual graphics, its electric energy and ability to build a bridge between athletes and consumers, highlighting the importance of the e208 in the lives of the tennismen.

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