CONTEXT
PEUGEOT launches its new international advertising campaign "Move to Electric" with the help of its brand ambassador: Novak Djokovic.
OUR ANSWER
Through this campaign, Novak Djokovic sends a strong message: at the age of 7, he knew that his future wouldn’t be boring. The parallel is therefore naturally done between his story and PEUGEOT’one, whose promise is to offer an exciting and reassuring vision of the future #UNBORINGTHEFUTURE
PEUGEOT launches its new international advertising campaign "Move to Electric" with the help of its brand ambassador: Novak Djokovic.
Through this campaign, Novak Djokovic sends a strong message: at the age of 7, he knew that his future wouldn’t be boring. The parallel is therefore naturally done between his story and PEUGEOT’one, whose promise is to offer an exciting and reassuring vision of the future #UNBORINGTHEFUTURE
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