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After launching the tagline, ‘Next Generation, New Sensations’ in 2017, PEUGEOT keeps the momentum going in year 2.

The brand objective: further enhance the existing link between a new generation of French male tennis players and the new technology in their cars.

THE SOLUTION

In this version, Peugeot once again sets a challenge for its players, by suggesting that they try to stop a 5008 in a frenetic high-speed chase across a city centre. A chance for everyone to show off their best tennis outside of the traditional court setting.

RESULTS

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