THE SOLUTION
Willie Beaman developed a TV film to advertise the milk brand, ENVIA. The film was focussed on the benefits of milk, a mass consumer product that is essential to family daily life.
It depicts the day of a small boy who, from breakfast onwards starts seeing Nikola Karabatic, who then helps him overcome all the obstacles in his day and excel.
This amusing spot highlights ENVIA milk's qualities, represented here, by its ambassador, Nikola Karabatic.
RESULTS
LIDL's partnership with French Handball was further strengthened.
Willie Beaman developed a TV film to advertise the milk brand, ENVIA. The film was focussed on the benefits of milk, a mass consumer product that is essential to family daily life.
It depicts the day of a small boy who, from breakfast onwards starts seeing Nikola Karabatic, who then helps him overcome all the obstacles in his day and excel.
This amusing spot highlights ENVIA milk's qualities, represented here, by its ambassador, Nikola Karabatic.
LIDL's partnership with French Handball was further strengthened.