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Continuing the partnership between LIDL and French Handball, the brand wanted to capitalise on its ambassador Nikola Karabatic to showcase its milk brand, ENVIA.

THE SOLUTION

Willie Beaman developed a TV film to advertise the milk brand, ENVIA. The film was focussed on the benefits of milk, a mass consumer product that is essential to family daily life.

It depicts the day of a small boy who, from breakfast onwards starts seeing Nikola Karabatic, who then helps him overcome all the obstacles in his day and excel.

This amusing spot highlights ENVIA milk's qualities, represented here, by its ambassador, Nikola Karabatic.

RESULTS

LIDL's partnership with French Handball was further strengthened.

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