Willie Beamen has been a partner of Saint Albray (Savencia Group) since 2017, and assigned to various campaigns.

To celebrate the Rugby World Cup, Saint-Albray intended to innovate and make its mark on the year 2019.


The agency came up with a campaign, “Like Father, Like Son”, representing all things a father passes on to his son. To better illustrate this campaign and its context, Willie Beamen has reached out to rugby professionals.


2019, the year dedicated to the Rugby World Cup happening in Japan, represented the perfect opportunity for WB and Saint Albray to cast Vincent Clerc, a French rugby legend.

The agency directed a film, following the “Like Father, Like Son” slogan, showcasing Vincent Clerc teaching his son Victor the rules of the game.