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For the Winter Olympics in Korea, SAMSUNG, the official sponsor of the International Olympic Committee wanted to publicise this partnership in France by bringing together the French fans, athletes and the brand.

THE SOLUTION

WILLIE BEAMEN has worked with SAMSUNG since the 2014 Winter Olympics in SOTCHI, with a range of solutions including athlete endorsement, digital strategy and film production.

For 2018, WILLIE BEAMEN created an emotional film about two brothers separated by sport but united by SAMSUNG's VR technology.

RESULTS

Movie : > 7M views

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