CONTEXT
After just two years in existence, Socios.com already has over 130 partner teams and leagues, with 1.5 million members having joined the community. Socios aimed to launch its brand internationally and attract a new generation of fans seeking more recognition and engagement.
OUR ANSWER
"This 'Be More Than a Fan' brand campaign seeks to attract a new generation of fans by showcasing the various benefits available to Fan Token holders. The film, a true visual rollercoaster, features Alessandro Del Piero unveiling the superpowers that every fan now has access to through Socios.com. These include the ability to send messages visible to their team's players, choose the jersey for the next match, select the entrance music, influence the stadium chants, and even decide how the players will celebrate their next goal.
The Italian soccer legend from the '90s also introduces Lionel Messi as the brand's new global ambassador. This ultra-dynamic, fast-paced film captures the energy of this new generation of fans, more devoted than ever to their favorite team."
After just two years in existence, Socios.com already has over 130 partner teams and leagues, with 1.5 million members having joined the community. Socios aimed to launch its brand internationally and attract a new generation of fans seeking more recognition and engagement.
"This 'Be More Than a Fan' brand campaign seeks to attract a new generation of fans by showcasing the various benefits available to Fan Token holders. The film, a true visual rollercoaster, features Alessandro Del Piero unveiling the superpowers that every fan now has access to through Socios.com. These include the ability to send messages visible to their team's players, choose the jersey for the next match, select the entrance music, influence the stadium chants, and even decide how the players will celebrate their next goal.
The Italian soccer legend from the '90s also introduces Lionel Messi as the brand's new global ambassador. This ultra-dynamic, fast-paced film captures the energy of this new generation of fans, more devoted than ever to their favorite team."
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