WILLIE BEAMEN wanted to touch you with its collaboration with IMG to promote the UEFA Euro 2020 capsule collection to 15-25 yo.


Because this year's EURO will travel all over Europe, because there are as many celebration rituals as there are supporters of the competition and because our clothes very often play the leading role of this moment, WILLIE BEAMEN wanted to put movement at the core of this spot to promote the capsule collection of official licensed UEFA EURO 2020.


Fans from all ages and backgrounds and freestyling stars Sean Garnier and Melody Donchet embody the celebration in all its forms and with all its little rituals of true enthusiasts in this film with an urban setting, punctuated by the official anthem of Martin Garrix.

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