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Excellent ergonomics and a choice of many sports, UNIBET is the number one app for sports betting and one of the best rated. Its preserve is the arrogance of leaders, and the winning attitude of those who know how to try their luck.

CONTEXT

In a market where 18-25 year-olds are driving growth, UNIBET may have a winning positioning if the brand manages to develop its reputation while celebrating the certitudes of a Mbappé generation on whom everything, but especially victory smiles.

THE SOLUTION

In a world of constraints, UNIBET plays the identification card and celebrates the audacity of a generation who, as we are constantly being told, is going to change the world. ‘Born to win,’ its new strapline, resonates like a war cry, and is the common thread for an integrated campaign: posters, television and web.

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