For their first collaboration, WILLIE BEAMEN worked with the VERONA group's chain of athletic training studios to redefine their strategy and create its new ad campaign.

1. STRATEGY

EPISOD wanted to redefine its positioning and refine its range of services - based on 6 sports (rowing, athletics, yoga, boxing, bootcamp and cycling), available in 3 Parisian hubs Bourse, Place de Clichy and République. WILLIE BEAMEN therefore created a new strapline, ‘SHAPE YOUR STORY’ which is also the name of its new campaign that has as its watchwords, performance, support, surpassing oneself and results.

2. CREATIVE WORK

ADVERTISING FILMS

In order to highlight the complementary nature of the sports facilities at EPISOD, WILLIE BEAMON produced one 65-second brand film and 6 specific mini 15-second films showcasing each sport. The brand film has been broadcast on social media since 1 August and in Parisian cinemas (MK2 and UGC) since 29 August, for 3 weeks. They notably highlight the quality and professionalism of the coaches who offer personalised training services.

PHOTO SHOOT

WILLIE BEAMEN created 7 visuals for the EPISOD campaign: 1 key brand visual and 6 visuals depicting the 6 sports to appear on social media and for a poster campaign in the Paris metro from 4 to 10 September. For those visuals shot in the Hub at République, the agency chose the photographer and director Cyril MASSON. This shot features the EPISOD trainers.

VISUAL PRINCIPLE AND GRAPHIC STYLE GUIDE

Finally, WILLIE BEAMEN has been the driving force in improving EPISOD's graphic style guide and by creating a colorimetric world specific to each of the sports represented by the brand as well as highlighting the tagline designed in the form of a monogram of the EPISOD logo and takes pride of place in the visuals in order to create a strong impression, specific to the brand.

Discover on episod.com

PRODUCTION

Director/Photographer: Cyril MASSON
Production: Black Deer Production
Production Director: Aude-Jeanne MALINVAUD
Sound Director: The Mixmen

AGENCE

Strategy Director: Charles HAGELSTEEN
Creative Directors: Damien REAL / Nicolas MOREAU
Account director: Pierre KERGUELEN
Account Executive: Cécile MALVACHE