For the fifth consecutive year, LIDL has trusted WILLIE BEAMEN. The independent agency will continue to support the brand in its commitment to French handball (French Handball Federation and the National Handball League).

Through several new and exclusive contents, WILLIE BEAMEN will continue the progress of the 100% handball digital platform: Made In Hand. Since its creation at the end of 2016, Made in Hand has experienced continuous growth. The platform now counts more than 150,000 followers with nearly 1.5 million visits to the site during the year. Made in Hand allows LIDL to increase the visibility of its commitment to handball throughout the year.